Case Study

Small Business Marketing and Advertising Company

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Company Profile
Small Business Marketing and Advertising Company
Small Business
Professional Services


This case study of a small business marketing & advertising company is based on a June 2021 survey of PKWARE customers by TechValidate, a third-party research service. The profiled company asked to have their name blinded to protect their confidentiality.


The business challenges that led the profiled company to evaluate and ultimately select PKWARE:

  • Ongoing challenges, frustrations, or problems in creating an organization’s cybersecurity model
  • Meeting multiple compliance mandates (GDPR, CCPA, HIPAA, PCI DSS, etc.)
  • Finding all private and sensitive data across repositories and endpoints
“With PKWARE’s data security technology, I have confidence that we are meeting our data compliance goals.”

Use Cases:

The company does not use irreversible protection but they are planning to add it within the next 12 months.

They secure the data stored in the cloud using encryption and plan to add tokenization.


The PKWARE features that proved most valuable for the surveyed organization:

  • Discovery
  • Encryption
  • Masking