May 11, 2022

PKWARE Promotes Sarah Fellner to VP of Global Marketing


Seasoned marketing executive to lead global marketing efforts, further strengthening automated data security leader’s brand

MILWAUKEE – May 11, 2022 – PKWARE, a global leader in automated data security, today announced the promotion of Sarah Fellner to vice president of global marketing. In this new role, Fellner will oversee all global go-to-market teams and activities from strategy development to program execution, helping to support the company’s overall business goals. She will report directly to Tonya Cannady, PKWARE’s recently appointed president and chief revenue officer.

“In the short time Sarah has been with PKWARE, she has not only demonstrated that she is a strategic, collaborative, results-driven leader, but also a key steward of the PKWARE brand,” said Cannady. “In the months ahead, I look forward to seeing her accelerate our global marketing efforts. Her energetic and collaborative approach with our sales organization will position us to deliver more value to our customers and partners while extending the PKWARE footprint.”

Fellner was previously the director of marketing operations at PKWARE. Prior, she led and executed marketing efforts at WorkBoard, Inc. and GHX (Global Healthcare Exchange). In 2006, she played a significant role in building a sports marketing agency from the ground up where she managed consumer product goods brand initiatives and PR and branding for professional athletes. Fellner went on to create and lead global business development and digital marketing initiatives with other agencies, including S&D Marketing, MGMA and Colony NorthStar. Key projects included creating global go-to-market marketing programs and building operational structures to automate and align global commercial teams. Fellner earned a Bachelor of Arts degree from Indiana University, Purdue University at Indianapolis and a master’s degree in marketing from the University of Denver.

“I couldn’t be more grateful for this new role to help further increase PKWARE’s global brand, thought leadership, revenue generation, and new business opportunities,” said Fellner. “Our automated data security solutions are helping customers deliver unmatched capabilities to help minimize risk, and in the coming months, I look forward to executing on our global go-to-market strategies to help more companies protect their data and continue to drive revenue for the business.”

PKWARE also recently appointed Craig Irwin as vice president of sales, named Marc Punzirudu as its field chief technology officer, and promoted Mike Wood to vice president of product management.


PKWARE offers the only data discovery and protection solution that locates and secures sensitive data to minimize organizational risks and costs, regardless of device or environment. Our ultra-efficient, scalable software is simple to use on a broad range of data types and repositories, enabling precise, automated visibility and control of personal data, even in the fastest-moving, most complex IT environments. With more than 1,200 customers, including many of the world’s largest financial institutions, retailers, healthcare organizations and government agencies, PKWARE continues to innovate as an award-winning global leader in data discovery, security and compliance. To learn more, visit


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