Case Study

Small Business Marketing and Advertising Company

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Company Profile
Small Business Marketing and Advertising Company
Small Business
Marketing and Advertising


This case study of a small business marketing and advertising company is based on a December 2020 survey of PKWARE customers by TechValidate, a third-party research service. The profiled company asked to have their name blinded to protect their confidentiality.


The cybersecurity needs that most influenced their decision to use PKWARE solutions:

  • Automation
  • Data tracking (discovery/classification)
  • Custom data masking
  • Cross-border data transfers

The compliance measures that most influenced their decision to use PKWARE solutions:

  • GDPR
Trust from our brands is key to our success, and PKWARE allows us to demonstrate that to them.

Use Cases:

The following data types are protected with PKWARE:

  • Personal data (SSNs, race, religion, minors, etc.)

Data uncovered by PKWARE’s data discovery solution is protected with:

  • Classification
  • Access Control
  • Encryption
  • Masking (redaction, de-identification, etc.)

They use PKWARE functionality for data security with these additional use cases:

  • Data protection (masking or encryption)


The company experienced these immediate benefits following the deployment of PKWARE:

  • Located and classified sensitive data
  • Improved protection of PI/PII
  • Increased data security by 25–50% since implementing PKWARE technology
  • Saved 25–50% of time by moving from manually applied protection to PKWARE’s automated discovery and protection solution